Babies develop at their fastest during their first year of life. That's why our toys accommodate their growing brains and bodies, we've done the research, so you don't have to, just pick out the toys you love the most.
What's this? What's that?
Babies are naturally curious and constantly exploring their environment. We understand this urge for discovery, our toys allow them to explore, manipulate, and discover to satisfy that curiosity.
Adventures for all the senses
Babies explore the world through their senses and our baby toys vary in texture, colour, and sound to stimulate babies' senses. They aid in the development of their vision, hearing, touch and motor skills.
First babbles and words
Our toys have sound and musical elements to enhance their listening skills and early language comprehension. These create interactive and stimulating play experiences to aid your child's growth and learning.
The Busy Bug Roll is a captivating toy full of tumbles and jingles to engage growing minds. With vibrant colours, textures, and sounds, it's made for babies to explore their senses and begin developing their fine motor skills.
Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.
This cute stacking long-eared rabbit brings a smile to the youngest's face. The toy consists of five parts - a wooden base made of beech, three stacking rings with different materials that the child can feel and a top with a fluffy long-eared bunny head. One of the stacking rings has a cute pom-pom tail that also serves as a pull-back strap and makes fine, bright-sounding clicking noises.
This adorable, friendly busy bug is a fun way for your little ones to play and explore as they crawl around on the floor. The bug has a friendly, smiling face to entertain kids and also has a fun wobbly base! The bug's belly contains a little bell which tinkles cutely when you roll or shake it. Perfect for encouraging tactile development and hand-eye coordination as well as a love of animals. Suitable for 10M and above.
This infant rattle is a delight to their senses. It simulates the soothing sound of rain, which helps to calm overstimulated minds and relax fussy infants. Newborns will love to watch the beads cascading through the rattle. The crackling sound made by the wings, when paired with the rattle’s rain sounds, introduces even more aural and visual stimulation to developing minds.
This set of high-quality, safe toys is designed to soothe and comfort your baby. With soft textures, calming sounds, and gentle designs, it creates the perfect atmosphere for relaxation and restful sleep. Built to last, these toys provide both security and peace of mind for parents. The set includes 3 products.
This charming set of animal-themed toys is designed to bring comfort, fun, and development to your little one. From soothing lullabies and soft lights to playful textures and shapes, these cute friends encourage sensory exploration, fine motor skills, and peaceful moments.
Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.
Let baby discover the magic of music with the Magic Touch Mini Piano from Baby Einstein. This mini piano is infused with the same Magic Touch technology as the larger version. Just a simple tap from baby will surprise her with sound! With two modes of play, the tiny instrument toy lets baby create her own songs or start a series of classical melodies. Every tap and touch will start a symphony that helps stimulate her auditory senses. Small but mighty, this portable toy encourages the development of fine motor skills as baby practices twisting the colorful keys and beads. Watch your piano prodigy play a recital everywhere she goes with this on the go version of the award winning Baby Einstein™ Magic Touch Piano.
Encourage your child’s natural curiosity with this Montessori-inspired set. Designed to enhance cognitive skills, fine motor development, and independent play, these toys engage little ones through sorting, stacking, and music. This set includes 4 products.
Have fun while you learn with this fantastic Montessori puzzle. Featuring three shapes with mirrors for you to put in the right place. Made from eco-friendly rice material, the shapes are soft to the touch and even have a pleasant smell!
Meet the Cheery Critter Rattle Trio! These cute mouse, rabbit and chick rattles, each with unique sounds, are crafted from natural wood and silicone for safe sustainable play. Perfectly sized for little hands, they encourage motor skills, hand-eye coordination and sensory development. With suction cups, playtime is possible anywhere!
It’s time to do some serious clowning around! This happy, clown-faced rocking toy for babies just loves being nudged and pushed about. He’s the perfect toy for early development. Bump him and he keeps coming back for more. And more. And more. And more….
This charming wooden nursery toy encourages newborns and up to explore music and it also improves their hand-eye coordination. Twist the bright red base and it will rotate standing up or on its side while playing a gentle melody. Babies will be entranced as the decorative notes and stars change colour.
Shake things up anywhere, any time with this super-cute set of hand-sized rattles. Includes three friendly aquatic creatures: an octopus, a whale and a turtle. They make different sounds when rattled and are sure to delight your little one.
A gentle introduction to the world through sound, texture, and movement. This thoughtfully chosen set of products supports your baby’s early sensory development with safe, soothing, and engaging toys. Perfect for curious little hands and growing minds. This set includes 4 products.
For the budding mini Mozart, this magical piano comes with colour-coded music sheets that teach your child how to play classic tunes easily. As they progress, they can also explore free-play mode, offering endless opportunities for musical creativity and fun. Ideal for developing early music and fine motor skills.
Tummy time—short, supervised play on a baby’s stomach—helps build strength and coordination. This set makes it easier and more fun, with toys that encourage lifting, reaching, and sensory exploration. Support early development from day one – through play! This set includes 3 products.
The Turbo Turtle is not only a cute rolling toy, but with its natural rubber body is also suitable as a teething ring. The head and wheels are made of wood, with each wheel featuring a different colourful pattern. This turtle rolls along thanks to its movable, textured body, which is easy for little hands to grasp.
Encourage first steps, walking and running with our Walk-A-Long Puppy called Pepe. This walk-along toy stimulates physical coordination, balance, and creativity. With a wagging tail and a friendly face, this pull-along puppy makes learning to walk a joyful experience.
Greifling Gregor hat die Form eines Unendlichkeitszeichens und ist aus Silikon und Holz gefertigt ist. Er ist mit Elementen aus verschiedenen Texturen wie Holz, Kunststoff und Gummi bestückt, die sich beliebig durch die liegende Acht schieben lassen. Somit fördert der Greifling gleich mehrere Sinne und bietet unendlichen Spielspaß für Ihren kleinen Entdecker ab 3 Monate.
Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.
Roll this clever rattle away from you and it loops right back – a little like a boomerang. Easy for small hands to grasp, it has a pleasant-sounding bell inside.
