Baby Toys

Made for every baby

Babies develop at their fastest during their first year of life. That's why our toys accommodate their growing brains and bodies, we've done the research, so you don't have to, just pick out the toys you love the most.

What's this? What's that?

Babies are naturally curious and constantly exploring their environment. We understand this urge for discovery, our toys allow them to explore, manipulate, and discover to satisfy that curiosity.

Adventures for all the senses

Babies explore the world through their senses and our baby toys vary in texture, colour, and sound to stimulate babies' senses. They aid in the development of their vision, hearing, touch and motor skills.

First babbles and words

Our toys have sound and musical elements to enhance their listening skills and early language comprehension. These create interactive and stimulating play experiences to aid your child's growth and learning.
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Color Mixer - DE/IT/EN
Made in conjunction with Hape, Baby Einstein has transformed the look and feel of this classic toy. New features encourage your toddler to mix and match colors to see all the enchanting effects of this bead maze. Show her that her actions matter — three beads combined will start a rainbow light show! Once she pairs the right beads to their matching color base, she’ll unlock new fun tunes and hear the color names in English, Spanish and French. This toddler toy is more than just a maze – it’s the first step to art and music appreciation. With a whirl, twirl and a spin, she’ll be amazed at the way her actions cause lights to appear and music to start playing.

€19.99 €29.99 save €10.00
From 12 months
Apple Grab Toy
If you’re looking for a baby gift that little ones will find fascinating to touch and bite, the Apple Grab Toy Teether will keep tiny fingers and mouths busy and discovering new textures for hours. This teether baby toy is easy to attach to strollers, cots and car seats, so your little one can play with it wherever they are.

€14.99
From 3 months
Beaded Maze Teether
Greifling Gregor hat die Form eines Unendlichkeitszeichens und ist aus Silikon und Holz gefertigt ist. Er ist mit Elementen aus verschiedenen Texturen wie Holz, Kunststoff und Gummi bestückt, die sich beliebig durch die liegende Acht schieben lassen. Somit fördert der Greifling gleich mehrere Sinne und bietet unendlichen Spielspaß für Ihren kleinen Entdecker ab 3 Monate.

€14.99
From 3 months
Bell Rattle
Roll this clever rattle away from you and it loops right back – a little like a boomerang. Easy for small hands to grasp, it has a pleasant-sounding bell inside.

€9.99
From 0 months
Bunny Stacker
This cute stacking long-eared rabbit brings a smile to the youngest's face. The toy consists of five parts - a wooden base made of beech, three stacking rings with different materials that the child can feel and a top with a fluffy long-eared bunny head. One of the stacking rings has a cute pom-pom tail that also serves as a pull-back strap and makes fine, bright-sounding clicking noises.

€19.99
From 10 months
Butterfly Rainmaker Robert
This infant rattle is a delight to their senses. It simulates the soothing sound of rain, which helps to calm overstimulated minds and relax fussy infants. Newborns will love to watch the beads cascading through the rattle. The crackling sound made by the wings, when paired with the rattle’s rain sounds, introduces even more aural and visual stimulation to developing minds.

€13.99
From 0 months
Explore and Learn Magic Cube
Spend hours exploring, playing and learning with this wonderful activity cube! With five music modes to go with the five themes, the cube also features turning gears and cogs, a pinball game, bead maze, shape matching, ball run tracks and more! The activities will even keep your little ones engaged and amused as they grow into toddlers!

€159.99
From 12 months
Happy Hatchlings Wobble Rattles
Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.

€9.99
From 0 months
Melody Mansion Ball Run
Experience the joy of music and rolling fun with our House-shaped Ball Rolling Game. Navigate the colourful maze, or take out the xylophone board for individual melodic play.

€39.99
From 12 months
Mini Van - Red
Where to? This mini van is ready for carpools, errands, and excursions.

€9.99
From 10 months
Montessori Mirror Shape Puzzle
Have fun while you learn with this fantastic Montessori puzzle. Featuring three shapes with mirrors for you to put in the right place. Made from eco-friendly rice material, the shapes are soft to the touch and even have a pleasant smell!

€12.99
From 10 months
Penguin Music Wobbler
With the Penguin Musical Wobbler, children can experience sound and delight in the penguin’s soothing tinkling sounds and funny waddle.

€17.99
From 6 months
Pull along Lady bug
As you pull this cheerful ladybug along, her wings flap in delight. Great for encouraging children to crawl, walk and explore.

€11.99
From 12 months
Rattle & Roll toy car
This adorable Rattle & Roll Toy is perfect for child`s first car. Mainly made of rice material, it gives a soft-touch feel as well as a pleasant smell. Gentle sounds will come out while baby push it, making learning to crawl comfortable and happy.

€9.99
From 6 months
Roly-Poly Ralph
It’s time to do some serious clowning around! This happy, clown-faced rocking toy for babies just loves being nudged and pushed about. He’s the perfect toy for early development. Bump him and he keeps coming back for more. And more. And more. And more…

€11.99
From 0 months
Rotating Music Box
A soothing and gentle toy that will encourage young children to explore and experience music in a fun way, the colourful Rotating Music Box is ideal for newborns and up.

€19.99
From 0 months
Sea Animals Rattle Set
Shake things up anywhere, any time with this super-cute set of hand-sized rattles. Includes three friendly aquatic creatures: an octopus, a whale and a turtle. They make different sounds when rattled and are sure to delight your little one.

€16.99
From 0 months
Together in Tune Piano™ Connected Magic Touch™
For the budding mini Mozart, this magical piano comes with colour-coded music sheets that teach your child how to play classic tunes easily. As they progress, they can also explore free-play mode, offering endless opportunities for musical creativity and fun. Ideal for developing early music and fine motor skills.

€44.99
From 6 months
Turbo Turtle
Die Rennschildkröte Rike ist nicht nur ein niedliches Rollspielzeug, sondern mit ihrem Körper aus Naturkautschuk auch als Beißring geeignet. Kopf und Rollen sind aus Holz, wobei jedes Rad mit einem anderen farbenfrohen Muster überrascht. Ins Rollen kommt Rike dank beweglichem Körper mit Struktur, den kleine Händchen bestens greifen können.

€9.99
From 10 months
Walk-A-Long Puppy
Sit. Stand. Roll! Teach this silly dog some new tricks.

€22.99
From 12 months
Walk-A-Long Snail
This multi-tasking snail totes a shell full of wooden blocks as he tags along behind you. Lighten the load by removing the colorful shape sorter, and he’s ready to roll alone.

€29.99
From 12 months
Wobble Wonder Stacker
Discover the wobbly fun with Hape's Wobble Wonder Stacker. Stack the colourful egg shells and watch it wobble and sway in delightful, unpredictable ways. Maybe you'll find the chick that's hiding too.

€14.99
From 12 months
Wooden Wonder Shape Sorter
Introduce your child to the world of colours and shapes with our Wooden Wonder Shape Sorter. Watch as they engage in hands-on learning, sorting vibrant shapes, and discovering creativity and cognitive development through play.

€19.99
From 12 months
Baby Drum
With the rolling and highly-engaging Baby Drum, your child can experience the wonder of music and the joy of rhythm from a very early age.

€29.99
From 6 months