Unlimited possibilities for unlimited imaginative play
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It's a small (small) world
Role-playing is a fantastic way for children to learn about the world around them. By taking on different roles, children can develop social and emotional skills whilst improving their communication.
Imaginations at the ready
Our role-play toys turn playtime into an educational and exciting journey. Children gain valuable skills and experiences when enacting real-life roles, they shape an understanding of themselves and the world.
Full of lights and sounds
Our interactive and immersive toys sizzle and ding to engage multiple senses and provide rich stimulation. Contributing to positive play experiences and encouraging curiosity for a lifelong love for learning!
Time to unwind at your own hair salon with the Hair Stylist Set. Budding hairstylists can explore their creativity using realistic tools and accessories, designed for small hands, it’s perfect for imaginative role-play. This set also promotes fine motor skills and hand-eye coordination, whilst familiarising children with hair-cutting processes.
Experience the joy of pretend grilling with our tasty BBQ grill. Complete with sizzling sounds, light-up coals and various, interactive cooking accessories for endless imaginative play.
Make dental care fun with the Super Smile Dental Clinic Set! Packed with realistic tools like a vibrating toothbrush, water floss and pretend teeth, this playset lets children role-play as dentists while learning about oral hygiene. With engaging accessories and activity cards, it’s perfect for developing motor skills, creativity and healthy habits.
Unleash your child’s inner hairstylist with the Snip & Style Hair Salon Kit! Featuring realistic tools like an electric clipper with sound effects, scissors and DIY felt hair, this playset inspires creativity and imaginative role-play. Perfect for building motor skills, confidence and social interaction, all while making haircuts a fun experience.
Step into a world of culinary creativity with Hape's interactive kitchen that's full of useful accessories, plus realistic sounds and lights that turn on with a wave of your hand.
Let your child step into the role of a doctor with the Little Doctor's Medical Set! Featuring realistic tools like an X-ray machine, stethoscope and thermometer, this playset sparks imaginative role-play while teaching valuable life skills. With vibrant colours and engaging activities, it encourages hands-on learning and inspires confident creativity.
Introduce your child to cleaning fun with the Clean Up Bucket set. Complete with a bucket, functional spray, dustpan, and brush, it's ideal for teaching tidiness. As children imitate your cleaning, they develop confidence, organisational skills, they'll also be improving their fine motor, language, and social abilities. Perfect for hands-on learning, this set makes maintaining a spotless home an enjoyable and educational experience for your little helper.
Little builders with big ideas can work right at this professional-looking station. Shelves and storage keep all their tools and supplies within easy reach.
Gear up for thrilling rides with the our Off-Road Rider Set. The Off Road Balance Bike helps children develop balance and coordination, while the Racing Rider Safety Helmet and Off-Road Knee and Elbow Pads provide essential protection for safe adventures. Designed for explorers, this durable set builds confidence and encourages outdoor play on any terrain.
Turn playtime into a real shopping adventure with the Smart & Wooden Supermarket! Kids can role-play as cashiers, customers, or shopkeepers using the hand-cranked conveyor belt, interactive cash register, and bank card swiper. The spacious counter invites group play, while plenty of accessories, from groceries to play cash.
Time to unwind at your own hair salon with the Hair Stylist Set. Budding hairstylists can explore their creativity using realistic tools and accessories, designed for small hands, it’s perfect for imaginative role-play. This set also promotes fine motor skills and hand-eye coordination, whilst familiarising children with hair-cutting processes.
Get ready for a mini concert with the Together in Tune™ guitar. With innovative Bluetooth technology, you can connect multiple instruments for a band-like experience. This award-winning guitar uses Magic Touch technology and offers four play modes, engaging sound effects, and learning lights for song guidance. Enhanced with colour-light sequencing and authentic guitar sounds, it promises a memorable musical journey. Ideal for fostering a passion for music.
Transform clean-up into playtime with this child-friendly vacuum. Its whimsical robot face entices kids to vacuum 'rubbish,' enhancing their organisational skills. Perfect for tiny hands, it helps develop motor and social skills, turning tidying into a fun, learning experience. Watch your little helper's pride as they mimic you, creating a spotless space.
The Beep ‘n’ Buy Cash Register develops early maths and social skills in a fun, imaginative setting. It also creates a sensory play experience with its interactive lights and sounds that mimic a real cash register. Younger children can develop their fine motor movements by scanning, pressing and exploring the register’s different lights and sounds. Whilst older children can learn to calculate and count by giving out change.
Junior bakers can create tasty treats for friends and family with this magic oven. Fine motor skills are refined as little hands manoeuvre the oven’s dial by setting the timer and serving up their cookie creations. As children role-play in the kitchen, they’ll develop their imagination and storytelling abilities.
Hear a ticking timer and a satisfying "ding" as your toast pops up when it's ready. With a modern look, stylish colours, and exciting accessories, there are endless ways to enjoy your toast.
Fight fires like a real firefighter with this interactive fire truck. Whether they’re rescuing animals from trees or putting out fires, children can role play different scenarios using the moveable ladder and fire hose. With realistic details to create an immersive play experience, little firefighters can open the hatch to remove the firefighter and watch as they climb the ladder. Imaginative role play helps to develop children’s emotional understanding and cognition.
Get a taste for Italian cooking with this brilliant pizza playset! Includes one pizza base which can be cut into slices, one pizza slicer, one cutter, lots of pieces of seafood, vegetables, tomatos and other pizza toppings and even a pizza oven which doubles as a delivery box!
It's tea time! With this elegant wooden tea set, your child can set up their own tea party to enjoy with their friends, both real and stuffed. Pretend play is a great way for children to learn about good table manners and sharing, whilst also reminding them to say please and thank you, and to reach carefully over the table when picking things up. With its bright colours and wood sourced from environmentally sustainable forests, this play set is as fun as it is durable.
Discover tidying with the Broom & Swiffer Cleaning set. Complete with essential tools, this set lets your little one mimic real cleaning. They'll boost confidence, organisational skills, and develop fine motor, language, and social abilities.
Fire up their imaginations with this detailed and action-packed fire station playset. Includes a fire engine, helicopter, firefighter, fire extinguisher, axe and much more. Watch kids’ eyes light up when the pretend-play drama begins and the fire engine roars off to the rescue.
Make way, make way! Here comes the fire engine on its way to a blaze! Put up the ladder so the fire fighter and his dog can fight the flames and save the day.
Step into a world of culinary creativity with Hape's interactive kitchen that's full of useful accessories, plus realistic sounds and lights that turn on with a wave of your hand.
Experience the joy of pretend grilling with our tasty BBQ grill. Complete with sizzling sounds, light-up coals and various, interactive cooking accessories for endless imaginative play.
Prepare delicious meals for your family and friends! This fun wooden stove comes with one pot with lid, one frying pan, one spoon and one spatula for you to cook with. Features knobs which click cutely when turned. Store your pot and pan in the spaces behind the hob when you`re done.
