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Vision

To be the most influential children’s products enterprise in the world.
To be the world’s leading toy brand,and as well as the most influential enterprise of children’s products in the future.

Values

Integrity: Hape strives to build a sustainable and reliable enterprise, to train employees to be honest and to provide safe, high-quality products.

Care: To care for children, to care for our employees.

Responsibility: We aim to act responsibly towards the environment and towards our employees, customers, affiliated governments and business partners.

Innovation: To strive for brand originality and enhance our brand value, customer value and find ways to pursue excellence.

Passion: To be dedicated and perseverant to our causes so as to obtain pleasure and fulfilment from all our endeavors. 

Mission

Help every child in the world grow and learn happily.
Love Play Learn – Hape strives to provide all children with a happy childhood, inspiring them to explore the world.

 

Ready to Embrace the New Reality

Thanks everyone at Hape family and friends for the support and commitment to overcome the challenging 2020. It is just further proof that together we can do it!
In the changing environment, we all have to adjust ourselves to fit into the new reality. This requires us to find a new business model and new opportunities to achieve sustainable growth during the crisis. 
We will continue to listen to the feedback from consumers and will set up a stronger research capability. According to our philosophy, we will continue to learn through play. We will focus on sustainability every step we take. Let’s strive together to make the toy industry a more meaningful and responsive place to help parents supporting their children towards a better tomorrow.

 

 

Ready to Embrace the New Reality

Thanks everyone at Hape family and friends for the support and commitment to overcome the challenging 2020. It is just further proof that together we can do it!
In the changing environment, we all have to adjust ourselves to fit into the new reality. This requires us to find a new business model and new opportunities to achieve sustainable growth during the crisis.
We will continue to listen to the feedback from consumers and will set up a stronger research capability. According to our philosophy, we will continue to learn through play. We will focus on sustainability every step we take. Let’s strive together to make the toy industry a more meaningful and responsive place to help parents supporting their children towards a better tomorrow.

 

LOVE
PLAY
LEARN

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